|
|
Through carefully designed,
constantly measured and meticulously implemented business
systems and processes, HFA is building Africa’s preeminent
interdependent property development and home equity finance
business which intermediates and coordinates the development,
construction and finance of emerging middle class, high quality
homes in targeted African countries.
The business will dramatically
improve the standard of living of hundreds of thousands of
people including HFA’s homeowner customers, their families and
their communities and will have a major macro-economic impact on
the countries in which it operates and the region as a whole;
The business identifies and
aligns the interests of all stakeholders including HFA’s
customers and their communities, HFA’s employees, partners and
shareholders, the local authorities and municipalities and
sovereign states in which HFA operates, multi-lateral donors,
NGO’s and aid agencies, HFA’s wholesale lenders, HFA’s
construction lenders, HFA’s retail bank partners, local and
international contractual savers, insurers, contractors and
sub-contractors with whom HFA does business, including materials
suppliers, all urban planners, engineers, architects, lawyers,
environmental analysts and consultants HFA works with, and HFA’s
retail and industrial tenants.
HFA’s strategic objectives
are characterized by:
-
The systemization and
standardization of the entire property development and
financing process, transaction structures, security
arrangements, risk management mechanisms and dealings with
service providers along the housing and mortgage finance
development value chains;
-
HFA acting as a “wholesaler”,
“franchisor” and in all cases a “financial inter-mediator”
to in-country partners and other parties involved in the
building and funding of housing estates so as to ensure the
delivery of high quality housing estates, robust funding
structures and appropriate mortgage products to a specified
standard;
-
Joint ventures with
in-country development partners, local banks and other
critical in-country counter-parties in terms of contractual
arrangements and controls which will ensure those parties
are provided with support and are held accountable in terms
of pre-determined objectives;
-
The mobilization of people
and other resources to bring scale to the business;
-
Aggressive brand building;
and
-
The development, packaging
and selling of other financial products, such as related
insurance products, to homeowners and local financial
institutions to stimulate money and capital market activity.
Factors critical to
the success of HFA’s objectives include:
-
HFA’s relationships with
lenders and development agencies such as IFC, OPIC, SIDA,
FMO, USAID and The World Bank and local commercial banks;
-
Establishment of “one-stop
shop” technical hubs for each new housing estate development
to expedite land surveying and titling, deeds registry and
all conveyancing processes under one roof as successfully
promoted by HFA in Zambia;
-
The development of sizeable
projects to achieve economies of scale and competitive
international funding;
-
“Ownership” of the homeowner/
client by ultimately holding the title deed securities and
customer databases;
-
Outsourcing arrangements with
high street banks to enable credible and experienced
processing of customer loan origination and front and back
office mortgage loan servicing and default debt servicing;
-
Joint venture relationships
with credible and experienced in-county developers;
-
Political buy-in of
in-country stakeholders e.g. municipalities, local and
national governments;
-
Development of new
relationships with in- country contractual savers and debt/
equity providers; and
-
Skilled human resources
within HFA to enable the planned roll-out of its business in
several countries in Africa.
|
 |
